Patients have become one of the primary payers of healthcare and principal drivers of wellness and outcomes. For these reasons, healthcare consumerism is a top priority for executives. Compounded by COVID, patients have delayed preventive, wellness, and elective care due to fear of infection, mixed messaging on safety protocols, and sheer feelings of being overwhelmed. Likewise, healthcare workers are feeling disengaged, undervalued, and burned out.
More than ever, re-engagement, population health, and use of digital health strategies has new meaning in a post-pandemic world. Join us for this engaging session that examines consumerism in healthcare by placing the patient in the center of their journey with tools to manage payment, navigation, and health as the leader of their care experience.
By the end of the presentation, attendees will be able to:
1. Explain top five healthcare consumer segments.
2. Identify practice processes that need to be newly implemented, enhanced, or re-designed to improve communication touchpoints for patients and workers.
3. Evaluate digital healthcare technologies and use cases to manage patient populations, collect quality data, and customize outreach methodologies.